This is a first for me. Last July I wrote on my blog about a campaign to give small shareholders a fairer deal and more rights following a demo outside the House of Commons. The campaign involved persuading government to make an amendment to the Company Law Reform Bill and was led by Lansons PR.
It was successfully carried, and even Baroness Margaret Thatcher turned out to vote in its favour.
When Lansons evaluated its media coverage, just published in PR Week, it mentioned my blog report, as well as that given by The Sunday Times and Sunday Telegraph. I consider this quite an honour:
“Measurement and Evaluation
“On the day of the Report Stage debate in the House of Lords, the issue was covered by Radio 5 Live, BBC Radio Scotland and the BBC’s Working Lunch, as well as the FT and Daily Express.
“The Sunday Times and Sunday Telegraph supported the vote in their editorials, as did political and PR bloggers, such as Ellee Seymour (http://elleeseymour.blogspot.com ).”
From memory, I believe I was approached by The Share Centre to publicise this issue. It clearly demonstrates that blogging is increasingly being taken seriously by leading PR companies and their clients and is being valued for making an important contribution to help get the message across, that the right bloggers can be used successfully for high profile campaigns alongside mainstream media.