Comments on: Is the Olympics 2012 brand a winner?

By: daisy

daisy — Fri, 08 May 2009 13:33:23 +0000

Yuk!

By: Macho Lion

Macho Lion — Tue, 20 Jan 2009 10:06:08 +0000

Yo Homies,
I Prefer the 2012don one or the Underground sign one ’cause thats basically what London’s famous for…

Peace Out Homies, Sleep Well

By: Elle A

Elle A — Sun, 24 Aug 2008 17:16:55 +0000

Well, when I first saw it, i must admit I was not keen on it one bit. However, I quite like it now, and I don’t think it’s as bad as people make it out to be.

By: Zyon9

Zyon9 — Wed, 20 Aug 2008 01:20:34 +0000

wow. not much more than a wow can be said this is very ugly and not nearly as creative as any other symbol ive seen in the past

By: cybernux

cybernux — Thu, 14 Aug 2008 03:38:47 +0000

as an art director and graphic designer, it really depends on the viewer and his or her emotional elements surrounding his or her past . Oh…I think it’s a brain twister version of a Keith Haring piece…

By: Allani

Allani — Sun, 10 Aug 2008 07:35:01 +0000

thats y they made it look like it’s broken up! they are trying to break heavn or destroy it!!

By: SupperNight

SupperNight — Sun, 10 Aug 2008 07:33:20 +0000

it’s part of the illuminati.
It is NOT 2012, it is simply disguised as 2012. It spells zion, which means heaven. The illuminati is against religion, cristianity and jesus. They worship satan. This is one of their logos. Type “olympics 2012″ in google images or google to see what I mean.

By: Sukhi

Sukhi — Thu, 10 Apr 2008 10:13:23 +0000

i’ve seen this logo a million time yet only when i jad to do a presentstion on powerpoint for the 2012 olympics have i realized its meant to be 2012 as in the shapes form a 20 and 12 etc. Its rubbish!!!

By: Tim Almond

Tim Almond — Tue, 05 Jun 2007 21:32:20 +0000

What has been interesting are the responses to it, and what people see in the image.

It’s like one of those Rorschach inkblot tests. Everyone sees something based on their subconscious mind and personality.

By: Heather Yaxley

Heather Yaxley — Tue, 05 Jun 2007 09:05:49 +0000

Ellee – As the Olympics will do much for sailing down this part of the world, I’m keen that it is a great success. (Mind you, how the roads will cope is another matter).

My feeling is that they over-hyped this and hence get the backlash. It is always a danger in trying to appear to be cool, since “icons” (as this claims to be) tend to emerge rather than be forced on people.

There’s no room for discovery and adoption when you’re told how marvellous something is by those directly involved. So less hype and more genuine word of mouth would have been a good objective.