image Does any other supermarket arouse image such strong opposition from protest groups than Tesco?

Certainly not all communities welcome them, many prefer supporting local traders and retaining their unique identity when appropriate.

Tesco’s latests plans to open up in Mill Road, Cambridge has caused incredibly fierce oppositon, it is one of the city’s most popular areas after King’s College, enjoyed for its plethora of cafes, restaurants and diverse sole traders selling everything from the exotic to those everyday essential items, and they are well supported by its close community. It is a vibrant hub where town and gown live alongside each other. A Tesco store would simply not fit in with the character of Mill Road, is this something which planners can take into consideration? Especially as Cambridge already has several Tesco stores.

Protesters share the same views as these angry protesters in Manningtree, England’s smallest town. Most importantly, communities want to have their say if they feel a new Tesco store would be detrimental to their area.

One of the lead activists is Jim Jepps, who also writes a leading Green blog. I have given him a guest post because I used to live near Mill Road, I know how special the area is. And there is a great Sainsburys around the corner anyway. The fact is I do not want to see a Tesco on every street corner, I want choice, and I want to support local traders too, we should not drive them out of business. This is what Jim says:

Guest post by Jim Jepps:

It seems hardly credible that this time last month it was just rumours that Tesco hoped to move into the Wilco building on Mill Road (Cambridge). Since that day there has been an avalanche-like campaign in the local community to keep the Tescopoly at bay – if just for a while.

An amazing 240 turned up to the ad hoc launch meeting of the campaign and since then we’ve raised hundreds of pounds delivered thousands of full colour leaflets, and got over 4,000 signatures on the petition against a Mill Road Tesco. My spies inside the council tell me that they have recieved over 800 emails objecting to Tesco’s planning applications, and who knows how many paper responses. So many in fact that they have had to delay the decision not once but twice.

We’ve been on all the radio stations, both TV channels twice and the Cambridge Evening News has given us some excellent coverage (although they can’t spell my name which is a pain). The profile of the campaign (and therefore the bad PR for Tesco) has been phenomenal.

In essence there are four objections to a Mill Road Tesco:

  1. Mill Road is a unique area full of independent retailers and cultural pluralism. People come from miles around to Mill Road for this concentration of diversity. You can find Tesco anywhere.
  2. There are numerous supermarkets and mega chains in Cambridge already – including at least half a dozen Tescos. Whilst they might want to ensure that every pound that is spent on groceries (and DVDs, T-shirts, insurance, you name it) is spent in their stores the destruction of independent retailers is a severe problem for our towns, creating identikit streets where you’ve no idea what town, what county, what country your in. We don’t want this cultural death for our area.
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  3. The economic benefits of having locally based retailers means a sustainable community. Tesco and its smaller brothers and sisters don’t care if they tear out the heart of a community as long as they make their profit. We’re not for that at all. As Ellee said in Feb. “When Tesco says “every little helpsâ€?, who are they really helping – their shareholders and profits springs to mind.”
  4. The environmental problems associated with ‘just in time’ large scale production mean that not only will there be more deliveries, increasing congestion on an already overloaded arterial road – but also that these deliveries have come further. Whilst I’ve no wish to paint local retailers as living saints selling only the most ethically sound produce they are, overall, better for the environment and the local economy. But whilst we’re talking of ethics, please read this.

What has been so heart warming is the community response which has been so vocal. It’s difficult to tell you exactly how it feels to hear from your neighbours a dozen times a day how much they love their area. The community spirit, something we often see far too little of these days, that this campaign has brought out of the woodwork has been extremely touching.
For more info check out http://www.nomillroadtesco.org. It seems to me that this is what local democracy is all about – residents coming together and telling both government and corporations exactly what they expect of them.

While Tesco plans to open a store in Mill Road in the next few months, residents and traders have set up a protest group on Facebook called “Let’s turn Mill Road into Chains Free Zone”.

Update: 3 November. Tesco plans for Sheringham, Norfolk get cold shoulder – last major town in county without a TEsco.