Comments on: Mind readers and neuromarketing

By: Lead Generation

Lead Generation — Sat, 24 Oct 2009 10:23:06 +0000

I will be visiting more often as you have done a good job, keep going..

By: Jorge

Jorge — Fri, 23 Oct 2009 18:19:55 +0000

People commonly lie, consciously or subconsciously when particpating in market research, they say what the researcher wants to hear, they project an aspirational image of themselves through their responses, etc. Using biometric measures cuts through all that if done in a rigorous and scientific way. Whether this is more morally problematic than a straight participation in a focus group is a personal thing.

By: Ellee

Ellee — Thu, 22 Oct 2009 10:26:00 +0000

Dan, thank you for your comments. I am still not persuaded and don’t see any benefits over human interaction.

By: Dan Harvey

Dan Harvey — Thu, 22 Oct 2009 10:11:00 +0000

Of course our reactions are based on our thoughts, but there is a big difference between the basic brain reactions that show up on magnetic resonance imaging and our ‘innermost thoughts’.

Provided I was sufficiently compensated for my time, I would have no problem at all taking part in this kind of research.

By: Ellee

Ellee — Thu, 22 Oct 2009 10:02:09 +0000

Dan, our reactions are based on our thoughts. Would you volunteer to be strapped up to one of these machines for consumerism?

By: Dan Harvey

Dan Harvey — Thu, 22 Oct 2009 09:54:41 +0000

I don’t think this is anything to worry about – they won’t have access to our ‘innermost thoughts’, just our basic reactions to different stimuli.

It is well known in market research that what a respondent says can be influenced by a range of factors and is not always a true reflection of their thoughts or behaviour.