The dangers of a one man brand
Posted by Ellee on Jan 19, 2011 in Blog, PR | 5 comments I am a huge Apple fan and desperately sad to learn that its CEO Steve Jobs is unwell again and being treated for neuroendocrine cancer. He has been widely credited with transforming Apple from a failing company in the 1990s to the very desirable and hugely successful brand it is today. The big question is, can it survive without him at the helm? Such are the shock waves surrounding the health of...read more











