Why social media and PR matters

Posted by on Sep 28, 2011 in Blog, Social Media | 5 comments I have long shared Neville Hobson’s philosophy about social media and PR. In this video, he explains how nobody controls the message, that there is no one-way of using social media within an organisation as it depends very much on its culture, but that honesty, transparency and passion are essential to make it succeed. This is so very true. I accept that it can be a dramatic shift in...
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