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Our PR services


Ellee works with specialist associates who are experienced and professional in their field of expertise. She works strategically and intuitively and can present complex information in a non-jargon way.  She has also successfully written letters which have been published in The Times and The Telegraph on behalf of her clients, and constantly seeks creative media opportunities underpinned by transparency, accuracy and the desire the succeed, without using spin. Her clients’ success is her success, as the testimonials show. ProActive PR offers a professional and creative service tailored to meet your personal objectives.  We can provide the following services:

Press releases

ProActive PR thinks of newspaper headlines when it writes press releases and makes personal calls to journalists to bring it to their attention to ensure that coverage is achieved wherever possible in targeted media outlets. It subscribes to a national media database which lists every UK publication and trade journal, and has tailor made media lists for clients seeking coverage in Europe and North America.

Public relations campaigns and strategies

ProActive PR has create strategic Communication Strategies and ensure their objectives are met. She can advise on working with stakeholders and other influences who are important to the company. She has led on many campaigns, from waste and recycling, to elections and adoptions, and is currently promoting a new initiative to save our high streets for future generations.

Political consultancy and public affairs

ProAcitve PR represents a Conservative Euro MP and was the Conservative Eastern Region Press Consultant during the 2005 General Election, 2009 Euro Election, and worked with Conservative candidates during the 2010 General Election. ProActive PR has an excellent understanding of the political process and recently assisted a national PR agency as their political consultant following a strategy launch for future care homes in the House of Lords where speakers included the Rt Hon Stephen Dorrell, chair of the Parliamentary Health Select Committee, Baroness Sally Greengross and Baroness Julia Neuberger.

Social media advisor

ProActive PR can provide personal training on how clients should use social media to engage with their clients and desired audience. Ellee’s blog has been ranked the 5th top PR blog in the UK and it is archived by the British Library and it has been featured in the Guardian, on the Andrew Marr Politics Show, BBC News 24 and recommended on Radio 4 Woman’s Hour. She also has one of the top 5% most viewed LinkedIn profiles for 2012.

Articles – Features – Reviews – Journalism

Ellee started writing her first regular newspaper column at the age of 16 and trained as a cub reporter with EMAP and qualified as a journalist with the National Council for the Training of Journalists. She worked on newspapers in the Eastern Region and one of her articles is included in The Newspaper Handbook, a training guide for journalism students, as an example of best practice.

Bid writing for charities

Ellee was chair of trustees for Headway Cambridgeshire for 4 1/2 years, a charity which provides rehabilitation for brain injured adults, and has an excellent understanding of the challenges charities face under the current economic and political climate. Headway has successfully bid for tens of thousands of pounds from trusts and lottery funding in recent years and this is a new service which ProActive PR is providing to help them thrive.

Case studies

Organisations can demonstrate their success by using case studies to make their work more easily understood and relevant for businesses.  These can be added to the company’s website or marketing publications, and ProActive PR can assist with researching and writing these.

Copy writing and corporate literature

ProActive PR can research and write high quality literature for use in publications with the highest level of accuracy. It will produce in a non-jargon easy to understand style. We can also assist with preparing academic reports. Ellee has studied at a postgraduate level and a distinction for a postgraduate certificate from Anglia Ruskin University, Cambridge for Applied Social Science Research Methods. She has also studied at postgraduate level for a PR Diploma from the Chartered Institute of Public Relations.

Crisis management

Fail to prepare, prepare to fail – that is the key to crisis management which ProActive PR can confidently advise and ensure that your organisation is prepared for any crisis on a 24/7 basis, having worked closely with politicians and the media during highly publicised moments of crisis.

Digital photography

ProActive PR can provide high resolution digital photographs for clients to use in publications, their website or with press releases. Ellee has taken many photographs for publication in the Cambridge News and used to develop her own black and white images as a hobby.

Ghost writing

Ellee was the ghost writer for Being The Soham Psychic published by top publishing house Headline in September 2009 which reached No 1 on Amazon for True Crime and Murder.  She has since assisted an unpublished author by writing a book proposal for her manuscript and securing the interest of a leading London literary agent, as well as personally gaining the support of the UK’s prestigious dress designer Bruce Oldfield who has agreed to write a foreword which will considerably help raise its profile.

Media monitoring and reputation management

Your reputation is priceless and ProActive PR will track what is being said about your organisation and its CEO, as well as your competitor’s, in the printed media and the internet and will brief you when follow-up action needs to be taken.

Website content management and blog posts

Ellee can advise on new website design and project managed a new website of Robert Sturdy MEP and managed its content. She also manage the content for the Conservative Eastern Region Euro Election campaign website.

01353 648564     07939 811961



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