As an NCTJ trained journalist – in fact, one of Ellee’s newspaper reports is included in a training manual for today’s aspiring young journalists – Ellee has an excellent insight into how the media works and how to attract their positive interest for clients. As well as writing press releases in a way to catch their eye, and including digital images for publication too, ProActive PR believes very much in the personal touch to achieve success and calls journalists to introduce her client and the project they are promoting, rather than sending out an email and leaving it to chance.

As a journalist, Ellee follows the news very closely and has excellent knowledge about which issues are topical and will arouse the greatest media interest; timing is one of the keys to success in a PR strategy. She thinks in terms of headlines when writing her copy. She has also successfully written letters which have been published in The Times and The Telegraph on her clients behalf, and constantly seeks creative media opportunities underpinned by transparency, accuracy and the desire the succeed, without using spin.

ProActive PR subscribes to a national media database used by the top PR agencies which lists every publication in the UK, including trade journals and influential bloggers. This can be used to create international media databases too and in the past it has been used to compile specialist media lists in America and Germany.

As a PR professional, Ellee holds the postgraduate PR Diploma from the Chartered Institute of Public Relations. ProActive PR provides the following Press and PR professional services:

• Articles/features/reviews/journalism

Ellee started writing her first regular newspaper column at the age of 16 and trained as a cub reporter with EMAP and qualified as a journalist with the National Council for the Training of Journalists. She worked on newspapers in the Eastern Region and one of her articles is included in The Newspaper Handbook, a training guide for journalism students, as an example of best practice.

• Bid writing for charities

Ellee is chair of trustees for Headway Cambridgeshire, a charity which provides rehabilitation for brain injured adults, and has an excellent understanding of the challenges charities face under the current economic and political climate. Headway has successfully bid for tens of thousands of pounds from trusts and lottery funding in recent years and this is a new service which ProActive PR is providing to help them thrive.

• Case studies

Organisations can demonstrate their success by using case studies as third party endorsement.  These can be added to the company’s website or marketing publications, and ProActive PR can assist with researching and writing these.

• Copy writing and corporate literature

ProActive PR can research and write high quality literature for use in publications with the highest level of accuracy. It will produce in a non-jargon easy to understand style.

We can also assist with preparing academic reports. Ellee has studied at a postgraduate level and a distinction for a postgraduate certificate from Anglia Ruskin University, Cambridge for Applied Social Science Research Methods. She has also studied at postgraduate level for a PR Diploma from the Chartered Institute of Public Relations.

• Crisis management

Fail to prepare, prepare to fail – that is the key to crisis management which ProActive PR can confidently advise and ensure that your organisation is prepared for any crisis on a 24/7 basis, having worked closely with politicians and the media during highly publicised moments of crisis.

• Digital photography

ProActive PR can provide high resolution digital photographs for clients to use in publications, their website or with press releases. Ellee has taken many photographs for publication in the Cambridge News and used to develop her own black and white images as a hobby.

• Ghost writing

Ellee was the ghost writer for Being The Soham Psychic published by top publishing house Headline in September 2009 which reached No 1 on Amazon for True Crime and Murder.  She has since assisted an unpublished author by writing a book proposal for her manuscript and securing the interest of a leading London literary agent, as well as personally gaining the support of the UK’s prestigious dress designer Bruce Oldfield who has agreed to write a foreword which will considerably help raise its profile.

• Media monitoring and reputation management

Your reputation is priceless and ProActive PR will track what is being said about your organisation and its CEO, as well as your competitor’s, in the printed media and the internet and will brief you when follow-up action needs to be taken.

• Political consultancy and public affairs

ProAcitve PR represents a Conservative Euro MP and was the Conservative Eastern Region Press Consultant during the 2005 General Election, 2009 Euro Election, and worked with Conservative candidates during the 2010 General Election. ProActive PR has an excellent understanding of the political process and recently assisted a national PR agency as their political consultant following a strategy launch for future care homes in the House of Lords where speakers included the Rt Hon Stephen Dorrell, chair of the Parliamentary Health Select Committee, Baroness Sally Greengross and Baroness Julia Neuberger.

Ellee closely follows the political climate and the impact it has on communities and organisations. She is a member of the Hansard Society and Reform Think Tank, and regularly attends political conferences with leading government figures.

• Press releases

ProActive PR thinks of newspaper headlines when it writes press releases and makes personal calls to journalists to bring it to their attention to ensure that coverage is achieved wherever possible in targeted media outlets. It subscribes to a national media database which lists every UK publication and trade journal, and has tailor made media lists for clients seeking coverage in Europe and North America.

• Public relations campaigns and strategies

ProActive PR has worked successfully with clients to prepare media strategies and promote campaigns, including cutting edge projects developed by plant research scientists at NIAB and local authorities in Cambridgeshire and their recycling campaigns. The latter includes gaining the endorsement of two Environment Secretaries, the support of girl band Atomic Kitten and one of the UK’s best loved actresses Prunella Scales who launched a Slim Your Bin roadshow in Bar Hill, Cambridgeshire. She is a member of the Chartered Institute of Public Relations.

• Speech writing and presentations

Ellee is a Competent Communicator at Cambridge Toastmasters having and, can advise on speech writing and presentations as public speaking is said to be more feared than death itself.

This is what some clients say about ProActive PR:

Prof Wayne Powell, Director of the Institute of Biological, Environmental and Rural Sciences, Aberystwyth University:

“During my time as CEO of the National Institute of Agricultural Botany in Cambridge it was important to raise the profile of the organisation locally, nationally and internationally.  I was fortunate in hiring Ellee Seymour to help with our PR activities and she also provided invaluable advice in identifying opportunities to raise the profile of NIAB with the local business community.  She is a charismatic individual, with considerable energy and was highly successful in brokering new networking opportunities.  She was great fun to work with.”

Julie Barnes, CEO of Abcodia, an innovative molecular diagnostics company with exclusive IP commercialisation rights to one of the largest biobanks in the UK in partnership with UCL:

“We have been delighted to have had the opportunity to engage Ellee to support our company start-up. Ellee has shown real enthusiasm and commitment to our cause and her knowledge of multi-media PR and marketing has really proven its worth.”

Tina Fahm, Director of Tina Fahm Training Ltd, St James’ Park, London:

“We struck gold when we found Ellee. Effective and efficient, she is an outstanding PR professional who has been a great asset to the business.”

Andrew Gardner, Chief Executive of  Headway Cambridgeshire, a rehabilitative centre for brain injured adults, where Ellee is Chair of Trustees and assists with their PR in a voluntary capacity:

“Ellee is a highly professional PR expert who combines a busy working life with complete dedication towards her voluntary work. She is constantly looking for ways to improve the awareness of Headway and the effects of brain injury in general. Ellee has a measured, inclusive style which quickly results in buy-in to new ideas and concepts. She never stands still and is always pushing forward in everything she does. I have no hesitation in recommending Ellee.”

Our full range of services can be found at this link.

01353 648564     07939 811961