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Blogging for business

I am hoping to make a PR niche in blogging, I utterly trust what my blogging guru says on the subject and have been swotting hard on it too. We are always light years away from the USA on IT where blogging has been making waves for a few years now. Today I went to see a company in Cambridge who are seeking PR advice, but they have no real story to tell, they do not stand out in any particular...
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