Posted by Ellee on Dec 14, 2006 in updates | 5 comments
Was Thresher’s viral marketing ploy a success or not? The 40% discount voucher was downloaded 1 million times by its first day. And with another 9 days for the offer to run, and sensational national media coverage , I wondered what the total figure was, it could easily have doubled. The answer is I don’t know, Thresher is very keep tight lipped about it and issued the following...
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