This is a first for me. Last July I wrote on my blog about a campaign to give small shareholders a fairer deal and more rights following a demo outside the House of Commons. The campaign 
involved persuading government to make an amendment to the Company Law Reform Bill and was led by Lansons PR.
It was successfully carried, and even Baroness Margaret Thatcher turned out to vote in its favour.
When Lansons evaluated its media coverage, just published in PR Week, it mentioned my blog report, as well as that given by The Sunday Times and Sunday Telegraph. I consider this quite an honour:
“Measurement and Evaluation
“On the day of the Report Stage debate in the House of Lords, the issue was covered by Radio 5 Live, BBC Radio Scotland and the BBC’s Working Lunch, as well as the FT and Daily Express.
“The Sunday Times and Sunday Telegraph supported the vote in their editorials, as did political and PR bloggers, such as Ellee Seymour (http://elleeseymour.blogspot.com ).”
From memory, I believe I was approached by The Share Centre to publicise this issue. It clearly demonstrates that blogging is increasingly being taken seriously by leading PR companies and their clients and is being valued for making an important contribution to help get the message across, that the right bloggers can be used successfully for high profile campaigns alongside mainstream media.
right bloggers can be used successfully for high profile campaigns alongside mainstream media.
I wonder if blogs for the purposes of PR can sit very comfortably with those that are for
1 Fun
2 Political activism
3 Anti Establishment sappers
I would have thought tht web magazines and mrdia could do everything a blog can do and will ultimately be given more resources. Bear in mind of course that I know absolutely bugger all less nothing about it. Thought I would opine anyway.
Its what I do man !
Newmania, Blogs can fit all the criteria you have listed, no problem, hopefully I do some of the time.
Well done, Ellee. Bloggers need to be used more as reference points in articles that are written.
God bless Maggie.
Sounds good, well done Ellie.
Nice one Ellee! Mine definitely comes under the heading of fun !!! (Or even runcible!).
While I’m here, I’d like to say that I was watching the Parliamentary Channel on Sky this morning (including questions to the DEFRA Minister). I was pleasantly surprised at how civilised and dignifed this session was compared to PMQs. Members were talking decently (and even complimentarily) to each other accross the house, refreshing to see.
Incidentally (and I emphasisie irrespective of Party and Policy) I was considerably impressed by David Miliband and the way he dealt with his questions. Does anyone else see him as “going places” e.g. a potential post-Brown person (in Government or in Opposition)?
Well done, and of course I fully approve of the cause too!
Fantastic Ellee! It’s so great you’re being recognised.
…It clearly demonstrates that blogging is increasingly being taken seriously by leading PR companies and their clients and is being valued for making an important contribution …
Typical self-effacement from you, Lady Ellee. It demonstrates that certain people, who happen to be bloggers, are vital to their interests.
You should give being popular lessons Ellee.
…..or another idea would be lessons in wearing womens clothes for transvestites.
The choice Ellee Seymour,,IS YOURS
Well done, Ellee!
I think that blogging is definitely taken seriously by many businesses as a PR/communication tool.
I can think of a number of tech companies that happily tell people the blog of their workers (Google, Microsoft, O’Reilly).
[…] For the second week running I am privileged to be mentioned in PR Week, the latest in a special feature on blogging. Unfortunately, a profile about me is peppered with inaccuracies. […]