"Responsible Leadership" is the title of an event I am 
attending in London this afternoon, billed as The Echo Summit.
We all know that strong leadership is inspiring while weak leadership is de-motivating and unproductive; we saw the contrasting effects of this with Gordon Brown and David Cameron over the last week. Now I shall hear the experts speak about it.
Echo Research, which specialises in reputation analysis, media measurement and stakeholder research, has put together a great line-up of talented movers and shakers, including Chris Cramer, (pic) former MD of CNN International and the man credited with building CNN into a world-wide media powerhouse. He will be speaking on "When old media meet new" – the future of reporting and trust.
We will also hear "The Starbucks Story" – how global values and communications set it apart, from Cliff Burrows, President EMEA, Starbucks. If I get the chance to bend his ear, I shall tell him about how my son’s first request on leaving hospital was for a Starbuck’s frappaccino.
I’m also looking forward to hearing Adrian Hodges, MD of the Prince of Wales International Business Leaders’ Forum, speak on best practice in relation to activists and stakeholders globally. Our activists are so powerful and knowledgeable today, this presentation will be so interesting.
It’s going to be a quality event, and I’m naturally looking forward to the champagne jazz reception afterwards when I hope to meet up with Croydonian who introduced me to Echo.
I wonder, are great leaders born, or are they created?
Update 9 October: Great minds, BBC News Business ran a similar story yesterday asking if leadership skills can be learnt.
I wonder, are great leaders born, or are they created?
A bit of both, really but it does take a type to start with and a conjunction of circumstances in the growing up phase.
Then, if you get the right training and you’re a resourceful character, it usually works out for the good.
It looks a great event. Enjoy it, Ellee.
…reputation analysis, media measurement and stakeholder research….
Sometimes I wish I’d thought of this kind of language to describe what I do. It is so of the now, so meaningless and so unmeasurable that it is what allows vast numbers of people to fool some of the people for much of the time. Do they all work for ENC Inc?
Emporer’s new clothes…..
Born for the most part I think. The need to be able to thingk quickly and bond with people is not really learnt.
Shuuugar Elle
I’mm too late, I was going to suggest you ask him what he thinks the secret to Starbucks success is – and whether he personally likes Starbucks’ frappacinos, and which is his favourite flavour.
I wonder if these Gurus could sell the green message and incorporate environmental ethics into profitable business priorities/concerns
Hope you have a nice time.
Q9, the key message that was repeated throughout the day was that leaders have to consider the happiness of their staff. Staff and customers come first. If you have a “control command” style of leadership, it will not benefit the company. CSR was a big theme too, these successful organisations work closely with their communities, they have to be seen to be caring, and it has to be done genuinely, else it will show.
I particularly liked the discussion on activists and organisations. I feel activists play a vital role in challenging businesses/governments and they in making people think from a different perspective.
Facebook was mentioned too and the overwhelming view was that businesses should allow staff to use it at work, it can be managed by guidelines which need to be set up so staff are aware of their boundaries.
“Facebook was mentioned too and the overwhelming view was that businesses should allow staff to use it at work; it can be managed by guidelines, which need to be set up so staff are aware of their boundaries.”
Sorry? This is where things are degenerating to a level of unmitigated daftness. This whole thing is yet another example of the work place being overridden as a place where people go, not to work but to interact and to communicate. Arguably too many people spend too much time on their computers and not enough time in the real world. Next employees will be encouraged to join second life…..it’s all really rather alarming.
Added to which all this is all rather fine in the economic circumstances that we are currently enjoying. God help us if we see any kind of downturn soon.
Richard, I wouldn’t describe it as “degeneration”. The point you make has to be carefully managed so the real aims and objectives of the business are met. At the end of the day, they cannot be achieved without a happy staff.
Yes, lots of new words are creeping in too, we have to keep up with the termonology and technology. It can be measured too, that’s the beauty of it. And yes, it is very transparent.
[…] After listening to Clifff Burrows, president of Starbucks for Europe, the Middle East and Africa, speak at this event about inspired leadership, I thought he might like to read my post about my son David’s first request on waking up in hospital. […]
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