image How can we persuade our manufacturers to demonstrate their Britishness?

It seems ironic that while our teenagers are being bribed, sorry offered council tax and student fee rebate incentives if they volunteer to take an allegiance oath to Queen and country, our British companies are opting to produce items thousands of miles away rather than at home. Should they be offered similar incentives, I wonder, to keep their trade here.

I’ve just learnt that a new low calorie bar of Kit Kat is to be made in Bulgaria rather than on its site in York. A Kit Kat is surely one of our symbols of Britishness. It is expected that Girls Aloud will launch the new range, called Senses in a £10 million deal in April. It is intended for the UK market.

And even our mint Polos are made in Indonesia, as well as York; a local retailer was recently criticised for stocking up with the Asian version which had a 7,300 mile journey to his shop. Well done to the York Press for its great headline, “Polo, the mint causing a hole in the ozone.”

Nestlé is a member of the Food and Drink Federation, and has signed up to its five-step plan to tackle global warming, which includes a drive to reduce air-miles.