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The Obama social media dream, and how it happened

There is still an overwhelming fascination about Barack Obama’s unprecedented use of the social media which took him straight to The White House. He used it to raise a staggering $668 million and on the day of the election, there were 1.2 billion blog posts written about him. Crucially, Obama used YouTube, Twitter, Facebook and blogs to listen to people and respond. He even set up a...
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