I was deeply saddened to learn of the sudden death of Mark Hanson, a highly regarded PR professional and deputy managing director of Wolfstar Consultancy. We had exchanged emails recently as Mark had won a competition on my blog for a ticket to a social media event in London which was held on Monday and I was looking forward to meeting him there. He didn’t turn up, his name was left untouched on the table, and I assumed it was because of work.

Sadly, Mark, who had also been a key Labour social media advisor, suffered from depression and died on Wednesday aged only 36. I had asked readers to name their social media heroes, and Mark highlighted Antony Mayfield, (a great choice) describing him as “an absolute genius” who had inspired him five years ago.

PR Week reports on the tribute that has been paid to Mark from Wolfstar:

‘Mark was highly valued member of the Wolfstar Consultancy team, a truly professional and experienced public relations practitioner.

“His thinking contributed to the development of the public relations profession and he was a genuine pioneer in modernised media relations.

‘He is also well recognised for the enormous contribution he made to the Labour Party’s new media strategy. He will be sorely missed on both a professional and personal level by all at Wolfstar Consultancy and those that had the pleasure of working with him.

‘Mark had been depressed for a very long time and bravely battling against the illness. Our thoughts are with his family and friends at this time.’

Former deputy prime minister John Prescott was among those paying tribute to Hanson.

Writing on his Twitter feed, Prescott said: ‘So sad to hear about Mark Hanson’s death. A great campaigner who inspired me and many others. Thank you comrade.’

His death is truly devastating. Figures show that depression affects most people in the 20-40 year age group. If only there could be a cure….