cameron's cuties

The media’s perception of our women candidates is woefully lacking. Today’s Daily Mail’s headline asks, “Have Cameron’s Cuties really got what it takes to transform politics?” Just reading those two terms, “Cameron’s Cuties”, makes me squirm because it is so belittling of the immense talent these women have, and, of course, their desire to transform politics. The good news is that it doesn’t bother them, their mind is on far more important things, and they accept it is par for the course.

Just being selected as a candidate is an incredible achievement on its own, with up to 150 names thrown in the hat for some seats, so these women can already be immensely proud of having made it this far.

All candidates, whether selected for a winnable, marginal or non-winnable constituency, need to possess the same qualities and attributes, including leadership, project management, passion, patience, confidence, public speaking, the ability to listen, creativity, endless energy, the willingness to sacrifice family and career, as well as coughing up the financial costs involved – estimated at up to £10,000 a year. Candidates can easily end up in debt in pursuit of their parliamentary dream.

I regard our candidates who put themselves up the unwinnable seats as our unsung heroes of the election, they fight tooth and nail to give their political party a voice in an area where it is not strong or popular. Their primary aim is to increase the vote share so they can boast of having made a difference. While it might help on a CV to later include this experience, it is no guarantee of being selected as a candidate next time round as the pool of talent for potential new candidates increases.

Being a candidate in an unwinnable seat can be a very solitary and demoralising existence as political parties naturally focus their attention on those seats they hope to win on polling day; they get no high profile ministerial visits to attract media attention. I know one candidate who had an ingenious idea for a campaign to highlight the dangers of young people taking drugs using an X-factor theme, but she was advised to forget it and support a fellow candidate in a neighbouring constituency who stood a better chance of winning. This is somebody who willingly travelled 200 miles at weekends to organise fund-raising events and gather an army of volunteers, but has no say on how she contests her seat.

Let’s appreciate the brilliant work these forgotten candidates make, and their contribution to the democratic process.