Ellee Seymour

MCIPR, PRESS CONSULTANT, JOURNALIST, POLITICAL AND PR BLOGGER.

June 16th, 2006

“I hope George Osborne reads this blog”

George Osborne hopes Britain will emerge with its own Silicon Valley
Earlier this week George Osborne asked why there was no British Yahoo or Google, why we were not home to the fastest growing community websits like MySpace, where were the British giants of cyberspace - and he went to Silicon Valley to find out.

Who better to ask than Silicon Valley’s ace professional blogger, and former FT journalist, Tom Foremski, a leading authority on this subject. Here is his fascinating reply and I’m afraid it seems we will never be in the same league. In essence, you have to have a high tolerance of failure which the British culture does not embrace. Here is Tom’s reply in full:

“Mr Osborne asks why are there no British Internet companies on the scale of a Yahoo or Google? He talks about a recent visit to Silicon Valley and the vibrant, supportive infrastructure here. And he says Britain must do something similar otherwise it will fall ever further behind. He identifies it as a key economic/ competitive issue.

SVW’s take:
“The reason there are no British Googles or Yahoos or EBays is the same reason there are no British Apple Computers, Intels or Seagates. Silicon Valley is not something that can be copied, Israel’s Silicon Wadi is the closest copy, and then everything else around the world could be described as being variations on: a business park built next to a university.

“What’s different is that here is different.

“It’s different because this is a place that tolerates massive amounts of failure. One in 20 startups make it beyond five years, venture capitalists want that ten-bagger, that massive return on investment. But they are prepared to fund ten or twenty startups that fail.

“In Britain, Mr Osborne does not have that culture of tolerance of failure. And the rest of Europe is pretty much the same. If you fail once you are a failure evermore.

“Here, in Silicon Valley, they let you back into the game, time and time again. I know plenty of people who “made it” but they failed six or seven times before that. This is the only place in the world that has such high tolerance of failure.”

Can we view failure as the next step to success? Nothing ventured, nothing gained. In my view, the only failure is never to try out anything new, mistakes are all part of the learning curve.

Tom also anwers my question about the importance of professional bloggers having sponsors as opposed to advertisers and believes we need to develop, indeed he urges George Osborne to endorse a content-reward technology that would financially reward truthful new media. I’m not sure who would monitor this as the truth is subjective, I must ask Tom. He is very firm about these views and says:

“We need that a content-reward technology to make a success of this emerging Internet 2.0 world. By content-reward technology I mean that organizations producing compelling, truthfull content will be rewarded by lots of money. To enable them to continue to provide great content. Unless we can figure out what is one of the most challenging computer/online problems of our time–we will be toast. And….tens of thousands of startups will fail. We wil not have an Internet 2.0.

“Maybe Britain could help? I hope Mr Osborne is reading this post and he can galvanize Britain’s elite researchers and its smartest bus/dev teams and create a content-reward technology for content producers that pays back more than the pennies Google’s AdSense ad network, (and the other online ad networks…) pay. And the money will be invested back into yet more great content… producing a virtuous cycle.

“Something like that would be bigger than Google and Yahoo and WalMart combined, IMHO.”

What do you think?

June 16th, 2006

Brazil 1 - 0 England for biofuels industry

Our cars could be run on fuel produced from this oil seed rape crop

Brazil are already the world leaders when it comes to biofuels - running a third of their cars on “alcohol” - their catchy name for ethanol (we will have to wait and see how they compare to us with the World Cup)!

So why is the UK lagging behind? Why can’t we be world leaders when it comes to environmental issues and other countries learn from us, instead of the other way round?

Unfortunately, we have taken an even further backward step following the collapse of a pioneering biodiesel Global Commodities company in East Anglia - with government bureaucracy to blame. Chairman Dennis Thouless blames excessive regulation for crippling production.

He said; “This was the first biodiesel plant in the United Kingdom, this was a research and development unit, we had permission to trade 24/7 from Breckland Council. However, the bureaucrats at the Environment Agency would only allow us to manufacture between 8am and 6pm.”

The business also suffered a major setback when it was fined almost £30,000 by the EA for causing pollution and breaking their operating regulations.

At 72, his dream has been shattered, and it is too late for him to benefit from the 2.4 billion euro research funding announced today by the EU into renewable energy.

Morrisons is stocking this green fuel in our supermarkets, which is a start, but we need our political leaders to demonstrate their support by insisting it power our government vehicles too.

One major setback, according to my MEP Robert Sturdy, is that although our cars are capable of running on a combined renewable fuel containing a percentage of ethanol, it validates their car warrenty, so car manufacturers need to make it acceptable. Petrol costs 70% more at the pumps in Brazil than biofuels, a major incentive. The government here also needs to give enhanced tax incentives on biofuels to show its support.

NFU president Peter Kendall is today quoted urging David Milliband to seize the opportunity to champion green fuel production, but I don’t see any mention of this on the Environment Secretary’s weblog, I even did a search to make sure I hadn’t missed it. This was an area that East Anglia felt proud to pioneer and was of great significance to local farmers.

It seems you don’t need to be a Domestic Goddess and can even make your own ethanol, why not give it a go. Let’s try and make the score Brazil 1 - 1 England!

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