Ellee Seymour

MCIPR, PRESS CONSULTANT, JOURNALIST, POLITICAL AND PR BLOGGER.

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October 8th, 2006

Only cowards fear the truth

I was deeply saddened to learn of the brutal assassination of Anna Politkovskaya, Russian’s most famous investigative journalist. She was returning home from a shopping trip when she was gunned down in the lift of her apartment block in Moscow. It was an apparent ruthless contract killing.

She was a fearless. grey-haired woman of 48 whose only weapon was the truth. Despite repeated death threats, she was unstoppable. She was one of the few Russian journalists who dared to write critically about widespread human rights abuses and war crimes in Chechnya. She won international acclaim for her reports but was hated by many in Russia’s security forces. She once described President Vladimir Putin as a “KGB snoop” and compared him to Stalin. She naturally made enemies.

She was deeply affected by the atrocities she witnessed, haunted by the suffering of innocent victims. To her, reporting was far more than a job — she saw it as a moral obligation. Unlike most reporters, she often crossed the line between journalism and personal involvement. At the height of the bombing of Chechnya, she once bravely negotiated the safe passage of dozens of elderly civilians trapped in Grozny, the Chechen capital.

She was a defenceless woman killed by a cold-blooded armed coward wearing a black baseball cap. Let’s hope the international condemnation of Anna’s brutal murder will inspire other Russian journalists to continue where she left off, I’m sure that’s what she would have wanted, the truth is the most powerful weapon of all.

October 8th, 2006

Back to the classroom for me

I believe strongly in lifelong learning, gaining new knowledge, so it’s back to the classroom for me.

I had missed the deadline for my proposal for an Open University MPhil (I wanted to do Social Science Research), so I have signed up for the CIPR diploma, which is set at post graduate level.

My first class was yesterday, and I was the only non-corporate/local authority person; I hope these people realise how lucky they are to have bosses paying £2,000 plus fees on their behalf.

But we were told the course could reap us huge rewards, most students end up getting promoted and a pay rise as the diploma is very highly regarded.

I enrolled because although I am successful in my Cambridge PR, my background is in journalism and I wanted to enhance a few of the other disciplines I had perhaps sidetracked.

It’s certainly going to be a challenge, finding 450 hours study time for the course is the major obstacle for me, fitting it in around a day where I could do already do with an extra 10 hours.

What I found most interesting yesterday was learning about Sigmund Freud’s contribution to PR. His nephew Edward Bernays (pic) is regarded as the father of PR and he used Freud’s theories and psychoanalysis of human behaviour to influence the American public. This included encouraging women to smoke, on behalf of a tobacco company, by using debutantes to light up “a penis extension”, and inviting Hollywood stars to the White House to improve the dull public image of President Calvin Coolidge; there have been quite a few variations on the last stunt!

PR is obviously in the family blood, Matthew Freud has made a fortune from developing the same manipulative skills, working with exactly the same type of client. How much of his fortune comes from his family name though?

Interestingly, one of the articles we have been recommended to read on spin is by Bryan Appleyard,who has visited my site. His very cynical report does make some excellent points about how today’s aggressive PR fails to engage with the public - and lost credibility with the Press - particularly celebrity PR, but then it is their greed that is largely to blame for the over exposure they later wish to retreat from, like the Beckhams. Did Freud realise what new “beast” he was creating when he assisted his nephew in reaching out to the masses?

I’ve got my first homework assignment, a critical reflection on the contribution PR makes to modern society, no shortage of material for that. If you have any thoughts you would like to share on this, then do feel free.