Ellee Seymour

MCIPR, PRESS CONSULTANT, JOURNALIST, POLITICAL AND PR BLOGGER.

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April 9th, 2007

The £17 wonder wrinkle cream

I must admit I sent my husband off to scour a few Boots stores for its astounding £17 wrinkle wonder cream. Only, hundreds of others had the same idea following media reports that this miracle cream could perform wonders and it had sold out.

Twenty four hours after  an independent study said it really reduced wrinkles,  there wasn’t a single jar of Boots No7 Protect & Perfect serum to be found in Britain. Sales had increased by 2,000% overnight, stores had amassed waiting lists running into four figures, the company’s web store had 4,000 requests in an evening and thousands of pleas from the US, and single jars of the serum were changing hands for £100 on eBay.

I was amazed to read that scientist Steve Barton uses the recipe he created on his himself as he does not appear wrinkle-free to me.

I can recommend an even cheaper product, a vitamin C and E time-defying capsule which I have started using and is on special offer in Tesco at around only £6 or £7. The package claims that 80% of users saw an immediate improvement in their skin tone, but the trials were carried out on only 56 people over two weeks, which is hardly qualitative and quantitative feedback. I’m not sure what the guideline is for this.

I have interviewed dermatologists and they all say the same thing, that expensive face creams are no better than cheaper versions, the best advice is to use a sunscreen and stay out of the sun. It also helps if you are born with good genes.

Is there a recommendation you can pass on that won’t  break the bank,  or are you a fan of Creme de la Mer? Do you think expensive face creams are worth the money?

April 9th, 2007

Every man has his price

I thought the Chinese might know how to twist an arm, but it appears not. Developers have been unable to persuade the owner of this home to move out so the area can be turned into a £40m ‘Broadway’ square, including apartments and a shopping mall.

His asking price to pack his bags is 20 million yuan - the equivalent of £1.3 million. I wonder where his/her neighbours are now, what price they settled for. And the developers must be tearing their hair out.

It must be tricky popping out to the shops when you live in self-imposed exile on a 30ft high island. What would you do in this homeowner’s shoes?

Hat tip: Geoff.