David Cameron has made an embarrassing error by wrongly claiming that maternity services at King’s Lynn’s Queen Elizabeth Hospital were under threat in his latest high profile announcement of NHS reforms. The fault was blamed on a typing error, according to this report in the Eastern Daily Press.

A Conservative spokesman claimed that the King’s Lynn hospital had been wrongly included in the latest list of 29 hospitals as having an accident and emergency or maternity services under threat because of a “typo in a gridâ€?. I would feel furious if I was in David Cameron’s shoes.

Only last week, Lib Dem MP Norman Lamb was forced to apologise  after admitting his report as health spokesman incorrectly labelled kitchen hygiene standards at the Norfolk and Norwich Hospital as among the worst six in the country.

The public needs to feel confident about the accuracy of information being presented by political leaders highlighting their campaigns, this kind of sloppy presentation can only backfire against the party and create the wrong kind of headlines. As a result, the front page splash in today’s EDP states: “Tory Leader in NHS Gaffe” – the whole story is about this error, rather than the wider message.

I certainly would have liked to have seen someone from Conservative Central Office apologise too, because it is local Tory MP Henry Bellingham who is left to pick up the pieces. He says he was not consulted, and neither was the hospital concerned where bosses now have to reassure patients – surely these were both obvious sources for checking the accuracy of any threat of closure.

Let’s hope some important lessons have been learnt from these two examples about the importance of checking and double checking facts with the best sources, though I do sympathise with researchers who are under pressure to present their data quickly.

Update: Could someone please tell the BBC that King’s Lynn is in East Anglia and not the north-west.

And  Newsnight tonight will be highlighting claims from other hospitals which have also denied their services are under threat. If true, it is a nightmare scenario:

Politicians love to do battle over the NHS so is David Cameron right about hospital closures or is he wrong? Are a whole load about to close or not? The Conservatives have their list of the 29 at risk and David Cameron has been touring the country to offer them support. BUT today a member of his shadow team apologised to his local hospital saying that it was wrong that it was on the list. Since then many Trusts and hospitals on the list have also denied they are under threat. The truth? We’ll be trying to find out and testing both Labour and the Conservatives’ claims.