Why is Starbucks struggling?
Posted by Ellee on Feb 15, 2008 in updates | 25 comments I was disappointed to read in PR Week today that Starbucks is struggling, that the coffee chain is fighting to improve its reputation. According to the article, an online poll of 1,567 people found that of the 62 per cent of consumers who regularly visit one of the four main coffee shop brands, 16 per cent actively avoid Starbucks. I admit to having a soft spot for Starbucks because, although I...read more











