BBC bosses could not ignore the one story which has this week image hijacked all major global news stories in the British media – the  revolting Brand-Ross prank call.

It displaced the credit crunch, the Peter Mandelson/George  Osborne Corfu scandal and , as well as the looming American presidential elections, from the front pages of our national newspapers. It caused a national outrage.

The unprecedented furore which ensued led to the resignation of Russell Brand  – already suspended, along with Jonathan Ross, the £18 million highest paid star in BBC history, who apologised for his "juvenile and thoughtless remarks" in phone calls which the two entertainers made to Fawlty Towers actor Andrew Sachs.

They involved lurid sexual comments about Sachs’ granddaughter Georgina Baillie, Brand’s former lover, which the image two irresponsible men left on Sach’s answerphone, and was later played on Brand’s Radio 2 programme for millions of listeners. The content can be read here.

And boy, did the listeners complain;  27,000 of them voiced their outrage. Yet amazingly, the prerecorded show was passed by a senior BBC executive as fit to broadcast three days before it went out on air.

My guess is that the producer went along with it because it was too close to deadline, he didn’t want the inconvenience of scrapping it all and starting again from scratch. He also totally misinterpreted its viewers’ strong reaction. And, of course, Brand and Ross thought they were God and could get away with anything.

Sorry guys, but this cheap joke is going to cost you dear. It’s time you showed respect to women too, as well as your listeners.

So Wossy,, as a father of two daughters, how would you like it if this gag had been played on you? Would you be laughing?

It might now be pay back time for Wossy, who once boasted he was ‘worth 1,000 BBC journalists’ after a wave of mass redundancies had been announced. What goes round, comes round, and the BBC can employ a few more journalists….

But now, it’s surely time to focus on other important matters of the day which will affect all our lives.