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My slice of Raspberry Pi

Eben Upton, founder of Raspberry Pi, is much in demand for videos and media interviews these days and I was lucky enough to catch up with him this week and record a video for Business Weekly, just moments after he had finished filming with BBC Look East. The frenzy continues seven weeks after its launch with everyone wanting a slice of the ‘pi’ as Eben and his talented team hope to...
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Have you tried dowsing?

This was the first video I ever recorded and edited, it was very much a test video, and surprisingly it remains my most successful on YouTube, with almost 42,000 hits and 73 comments. Not bad for a trial run! I recorded a dowsing demonstration at one of my favourite country homes, Snowshill Manor in the Cotswolds, and viewers from around the world have shared their dowsing experiences, including...
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Why social media and PR matters

I have long shared Neville Hobson’s philosophy about social media and PR. In this video, he explains how nobody controls the message, that there is no one-way of using social media within an organisation as it depends very much on its culture, but that honesty, transparency and passion are essential to make it succeed. This is so very true. I accept that it can be a dramatic shift in...
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Abcodia’s serum biobank

Here is my latest video showing Abcodia’s biobank, and explaining how its serum collection can for used in the research and development of molecular diagnostics. Abcodia’s CEO Dr Julie Barnes and Prof Ian Jacobs , non-executive director with Abcodia and the lead investigator for the UK Collaborative Trial of Ovarian Cancer Screening from which the serum biobank was founded, explain the...
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My new iPad 2

It is quite by fluke that I am the delighted owner of an iPad 2. In fact, I have owned two in the last few days. I originally ordered one online as the Cambridge Apple store had sold out when I called in to buy one 48 hours after they were launched in the UK. I had refused to get sucked into the hype and queue hours for one when they were launched as I couldn’t believe they would sell out....
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Monitoring MPs – making politics social

If you want track the livestream social media activity of  MPs, then the new website YatterBox will be perfect for you. It has just been launched by York University graduates and their unique site tracks all MPs’ social media: Twitter, Facebook, YouTube, Flickr, blogs and Hansard. It is bound to be an valuable resource for many, from constituents and political geeks, to research students...
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Why aren’t TechGuys using Twitter?

I’ve been reading Shel Israel’s book Twitterville about how businesses can thrive using Twitter as a successful communication tool and wondered why the TechGuys didn’t do this. They describe themselves on their website as the “friendly face of support for P.C. World and Curry’s“. Yet what evidence is there of this when they have so many dissatisfied customers...
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Celebrating five years of blogging

This month I celebrate five years of blogging. This is my 1,746th post covering news and politics, women’s issues and the environment, as well as my special causes, including missing people and hemophiliacs; my charity, Headway Cambridgeshire; my work with Press, PR and social media; and my special interests, walking with the Ramblers and Toastmasters. It all started when I met Cambridge...
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Win tickets for Social PR 2011

Are you one of my lucky readers? I have two free tickets to give to blog readers who would like to attend this terrific social media marketing conference entitled, “How to Survive and Thrive in a World of Real-Time Communications”. It is being held in London on Monday 28 February. Billed as Social PR 2011, the topics covered are vital for today’s PR comms and social media...
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Social Media Week, London

I am often left speechless by the number of businesses who are not interested in using social media as part of their PR strategy. Last week I met a development officer who works with three lovely hotels in East Anglia and he was adamant that twitter and YouTube were a waste of time, even though their competitors were reaping the rewards for communicating this way. He is not alone, I often get...
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You can have a SuperBlog too

I would like to thank Ian McKendrick for my new professional website, or SuperBlog, as he describes it. As it is still based on a WordPress theme – originally designed by my social media mentor Geoff Jones – it was quite a painless process for him to transfer the files over. It means that I still have my blog, but the main focus is on my professional skills. I know that Ian, a...
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How to Make a Blog Book Review

Blogging is still very much a buzz word for 2011. If you need any convincing, you can learn from those who have made a success of it in a new ebook, How To Make A Blog Book, by Murray Newlands which is now available for free download. This is how social marketeers like Murray work – they share their information for free, and readers can then forward the information and encourage others to...
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11 Social Media Trends for 2011

I agree with all the predicted trends forecast in this article about the 10 social media trends for 2011 which I share with readers here. However, I have added another to make it 11 trends to include the use of mobile barcodes derived from QR codes, which are used via mobile phone apps  to instantly access contact details and is being used by advertisers on TV. I think it is so slick, and award...
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Blogging and Iain Dale

I was stunned to learn recently that Iain Dale, who I regard as one of the best bloggers in the UK, is giving it up, but I can understand his reasons totally: The truth is, I no longer enjoy blogging and I think that this has been evident for a few months now to my readers. I hate the backbiting that goes along with it. I hate the character assassination that is permanently present. I no longer...
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Creating my personal mobile barcode

I’ve just created my personal mobile barcode. It is known as a QR code and this configuration of black and white squares holds my personal professional details – my identity, in effect – which can be scanned via an app on a smart phone and will direct you to my website . You can also create your own barcode too for free via this link. I learnt about it today from Alan McInroy...
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