It’s certainly not meant for wimps, and contestants know exactly what they are letting themselves in for with “I’m a Celebrity, Get Me Out of Here”. If you can’t stomach eating cockroaches, or sleeping with tarantulas, then stay at home.

But how much of it is fixed, how many of them are really celebs anyway, and does this kind of TV exposure benefit them? These are the latest “desperate for attention” celebs we will see on the two week show from next Monday:

I would like to see David Gest choke on a few kangaroo testicles, he seems quite an obnoxious person and comes over like a spoilt child. I certainly don’t like men who dish the dirt on their wives, however well deserved it might be, there should still be some loyalty. Nobody heard of him until he married Liza Minnelli anyway.

Jason and Myleene of Matt and Myleene must surely team up for a duet or two and maybe we will see another side of Jan Leeming, who always appears so very correct on TV. Faith Brown will be as outrageous as possible – so endearing the big British vote. And it would be very disappointing if we didn’t hear any camp fire juicy gossip about the Blair household from Lauren Booth.

Although Matt Willis is tipped to win, I think Jason Donovan could be a favourite. If he proves he can cook too, he could well get my vote, I remember seeing him in Joseph and the Amazing Multi Colour Dreamcoat and he was terrific. He probably also knows a few jungle survival tips as he is back on his native soil, though I appreciate it’s a long way from Ramsey Street.