It’s heads down again today for more swotting to gain my CIPR PR diploma. I am learning the theory and academic background behind this profession, it is tough and challenging, but I am determined to succeed.

We are working towards our Critical Reading Test which will be set over Christmas. I am looking forward to today’s class, it’s going to cover ethics – yes, we do have those! Blogging even appears on the study notes – how not to do it, focusing on the disastrous Wal-Mart episode involving PR giant Edelman, who was also a blog pioneer. It transpired that a couple writing a blog about their experiences in different Wal-Mart stores as they travelled across America in a camper van were none other than two Edelman’s staff. How smart is that?

I have also signed up to questia as an additional research tool, it is the world’s largest online library of books, journals and articles, it should be very useful, providing valuable info at the click of a mouse, 24/7.

If I had not been stuck behind a desk, I would definitely have been putting my walking boots on, it looks like a great day. Hope you enjoy it too.