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Boozy bloggers’ 40% discount

No need for booze cruises, as Neville Hobson points out, because Threshers is giving bloggers a whopping 40% discount on all wine and champagne bought between 30 November – 10 December.

This offer is particularly novel as it is not being advertised or promoted anywhere other than blogsphere, not even in their own stores. The voucher you need can be downloaded here.

This was kickstarted by Hugh MacLeod of Gapingvoid and is an interesting viral marketing story. I’m hoping to meet up with Hugh again later this week at my first girlie geek dinner which blogging guru Robert Scoble will be attending with his wife Maryam, who also blogs.

Bearing in mind that most supermarkets now offer huge discounts on booze, is this enough to tempt you? At least you get to choose your favourite tipple.



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