Which website will influence most women for the election?
Posted by Ellee on Jan 6, 2010 in 2010 general election, Politics | 2 commentsWith all political parties actively courting women’s votes, it’s no surprise that their
leaders are keen to woo them on Mumsnet, the UK’s top website for parents?
How many mums at the school gate have heard of our top bloggers Guido Fawkes and Iain Dale, both widely read political sites? Which are sites are the mums getting politically active at?
Mumsnet mums are no pushover and proved they were more than a match for Gordon Brown and David Cameron when they came under the web chat spotlight recently.
This afternoon it is the turn of Lib Dem leader Nick Clegg to talk about his party’s policies via this popular site.
He knows that it’s not going to be a piece of cake as Brown and Cameron both came unstuck during their Mumsnet grilling – which received wide national media coverage; the prime minister for failing to answer a question about his favourite biscuit, while Cameron was criticised for being slow to answer questions.
However, our nation’s mums were not slow to question Brown and Cameron, and they are also participating in political forums on topics ranging from Tory marriage tax plans and the NHS reform policies, to inheritance tax and bankers bonuses. But why aren’t political parties responding to these online debates after they have made their sound bites and having a conversation with mums?
Times columnist Rachel Sylvester recognises the huge influence of Mumsnet and believes:
Just as Worcester Woman was the symbolic swing voter in 1997, and “soccer moms” were Bill Clinton’s target during the 1996 US presidential campaign, so next year’s poll will be the Mumsnet election.












Brown and Cameron ignore women at their peril, of course: but they might spend a little less time on Mumsnet and turn up at school gates, factories, etc. The thing about the biscuits was diverting, but the election won’t turn on it.
No, Gordon Brown did not fail to answer a question about his favourite biscuit. There was an open forum where 12 of the 500 questions were “what’s your favourite biscuit” but Brown only answered the questions which the moderator selected and put to him, and the biscuit one wasn’t among them. See The First Post story.